A New Adventure in Brown County

FOR IMMEDIATE RELEASE: April 15, 2014

(Suamico, WI) To mark the upcoming opening of a new attraction at Brown County’s NEW Zoo, officials today unveiled a new logo and gave the media a sneak peak of the NEW Zoo and Adventure Park. The Adventure Park, located adjacent to the NEW Zoo on Brown County Reforestation Park land, is slated to open on May 7, 2014, at 2:30pm.  The Adventure Park will feature dual “racing” zip lines, an aerial adventure course and a three-sided climbing tower.

“We are excited to be able to offer a new adventure to our visitors,” explained NEW Zoo and Adventure Park Director Neil Anderson.  “We’ve been working on this for the past two years, and it’s nice to see it coming together. Finishing touches are being worked on and it will all be done in time for our May 7th grand opening.”

The Adventure Park is designed to fit with the surrounding NEW Zoo environment and to appear minimally invasive and naturally appealing.  Features include:

Dual “Racing” Zip Lines will provide the participant an exhilarating and extreme experience.  The zip Lines are side-by-side, 1000 feet long, half-inch cables that launch from the top of the existing 50’ historic fire tower and land on a 12’ landing deck near the entrance of the zoo. Speeds can reach up to 35-40 miles an hour.

The Aerial Adventure Course provides participants with 16 different challenging elements.  Participants will be clipped into a user-friendly “Smart Snap” safety system at all times while they are off the ground. This allows the participant to be in control of their adventure and “own” their experience.

The Climbing Tower will allow participants to summit a three-sided, 40’ climbing structure. On two sides of the structure are climbing walls with contours to allow for variable levels of difficulty.  The third side of the structure has a hanging 32’X 8’ cargo net.

Adventure Park pricing varies depending upon whether you purchase individual features or buy them as a package.  Zoo Pass members receive a discount.  (See attached document for pricing and age/weight restrictions.)

In addition to a preview of the Adventure Park features, a new, NEW Zoo & Adventure Park logo was unveiled.  It will be visible soon on billboards which are going up on Highways 41 and 57. In addition, a new, comprehensive map is being developed that not only shows visitors where various NEW Zoo exhibits are located, but also includes the Adventure Park attractions and features of the Brown County Reforestation Camp.  “People sometimes don’t realize that we offer more than 50 miles of hiking, biking, snowshoeing, and horse riding trails,” explained Anderson.  “There is so much to see and do right here on our grounds, that we felt it was time to provide a better overview of what is located here.”

Brown County Executive Troy Streckenbach shared Anderson’s excitement about the new adventure park.  “This is great for area residents as well as tourists,” he stated. “It is just going to expand the draw of the NEW Zoo. And, personally, I can’t wait to try out the zip line!”

Anderson wrapped up the sneak preview event by saying the May 7th grand opening ceremony will be a fun event and feature “a few surprises.” He then quickly added, “But you’ll have to come to the opening to see what they are.”

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