There’s always something new at your NEW Zoo!
Please note: if you are not scheduling a Zoo Class or Tour program, you do not need to make an advance reservation. Groups coming for self-guided tours can arrive on any day and time of your choosing. If you DO wish to add an educational program to your Field Trip, NEW Zoo programs are affordable and making reservations is easy! Visit our Classes & Tours page for details.
Due to a Brown County Resolution, the NEW Zoo is unable to offer reduced fees or lowered rates for group visits. We are committed to keeping prices low for everyone who visits our facility. Admission rates are posted here.
Arriving at the Zoo
- Groups can be dropped off on the road at the front entrance or in the parking lot across the road.
- Buses must park at the Ski Lodge lot at the top of the hill, just south of the Zoo.
- It’s best if one person comes into the Zoo to pay for the entire group. That person needs to know who many people fit in each age group: Kids 3-15, Adults 16+, Seniors 62+. Please know our pricing structure does not allow for free or discounted admission for chaperones or bus drivers.
- Chaperones should wait with students in a line outside the Visitor Center until the group has been paid for.
- We will stamp hands of your adults chaperones by request, if you wish to take students in and out of the zoo for lunch, etc.
- Carry-in’s are NOT PERMITTED in the Zoo. Lunches can be eaten on the picnic tables near the parking lots.
Payment for school group visits can be made one of two ways
- Pay on arrival through check (made out to NEW Zoo), cash, or credit cards (Visa or Mastercard.)
- An invoice can be created for you upon your arrival; you can take that back to your school and then mail in the payment.
- PLEASE NOTE: we recommend having ONE REPRESENTATIVE from your organization enter Visitor Center main entrance building to check-in and pay for your group upon arrival. Students/chaperones should wait just outside the building until after your representative has checked your group in. If your adult chaperones are paying for themselves separately, we recommend they do this immediately after your Representative has paid for your teachers/students/etc. Your Representative should enter the building knowing: How many children are in your group; how many adults are in your group; what time(s) is/are your program(s) scheduled to begin? If you are not paying upon arrival, then your Representative should STILL check-in with us so that we can create your invoice that your representative will then bring back to your school/organization.
- Bus parking is available ONLY in the upper lot located at the top of the hill next to the zoo. Buses may use the main parking lot across the street from the zoo only for the drop-off or pick-up of group passengers.
- Cars may park in main lot across from zoo entrance
- Parking is free for all cars and buses
- Getting here is easy — visit our Location page for directions.
- 9:00 a.m. – 4:00 p.m. November 1st to March 31st
- 9:00 a.m. – 6:00 p.m. April, May, September, and October
- 9:00 a.m. – 8:00 p.m. June, July, and August
- Open 365 days per year
Helpful Hints to Remember
- May is our busiest month of school groups
- Thursdays and Fridays are generally the busiest days of the week. Plan to come on a Monday, Tuesday or Wednesday to avoid crowds – it will make a difference!
- Arrive early to avoid congestion. If you reserve a Zoo Class or Zoo Tour, you should plan to arrive at least 15 minutes early. Late arrival will affect the length of your program.
- All classes and tours are by reservation only. Space is limited, so make your reservations early!
- Picnicking is not allowed on zoo grounds. However, picnic tables are available near the parking lots and in the surrounding Reforestation Camp. You must carry out your trash and recyclables.
- We encourage you to have the cell phone numbers of all adults in your party in case you become separated!
Additions & Extras to Enhance Your Visit
K.C. Stock Safari Train & the Endangered Species Carousel
Visit the Paws & Claws Gift Shop
*Please note that school groups (and other groups) are no longer able to climb the historic Fire Tower. The Fire Tower is only available to Zip Line customers; however, you may walk up to the base of the tower. Educational graphics are provided at that location.