Conservation Initiatives

The NEW Zoo & Adventure Park is committed to being a community leader in environmental education and conservation initiatives.  We have partnered with a variety of organizations dedicated to conservation and are proud to keep sustainability as a guiding principle in everything we aim to do.  The links below will provide you with information about our conservation partners and on-site initiatives.

SAFE: Saving Animals From Extinction

SAFE is a new AZA commitment to save animals from extinction by restoring healthy populations in the wild. SAFE combines the power of zoo & aquarium visitors with the resources and collective expertise of zoos and aquariums accredited by the Association of Zoos & Aquariums and partners to save animals from extinction. Together we are working on saving the most vulnerable wildlife species from extinction and protecting them for future generations.

Seafood Watch

We are proud partners of the Monterey Bay Aquarium’s Seafood Watch(r) Program.
The Monterey Bay Aquarium Seafood Watch program empowers consumers and businesses to make choices for healthy oceans, helping support diverse marine ecosystems for the future.  Seafood Watch(r) is a registered service mark of the Monterey Bay Aquarium Foundation. 

FrogWatch USA

The NEW Zoo & Adventure Park hosts a FrogWatch USA Chapter.
FrogWatch USA is a citizen science program of the Association of Zoos and Aquariums (AZA) that provides individuals, groups, and families with an opportunity to learn about wetlands in their communities and report data on the calls of local frogs and toads. You can become a FrogWatch Volunteer by attending one of our annual training sessions.  Contact our Education Coordinator for details.

Travel Green Wisconsin

The NEW Zoo & Adventure Park is Travel Green Certified.
A state-sponsored, sustainable travel green certification that was the first of its kind in the nation.  It has since become a model for sustainable travel efforts both nationally and internationally.

Monarch Watch: Monarch Waystation

The NEW Zoo & Adventure Park has a Certified Monarch Waystation.
Monarch Waystations are places that provide resources necessary for monarchs to produce successive generations and sustain their migration. Without milkweeds throughout their spring and summer breeding areas in North America, monarchs would not be able to produce the successive generations that culminate in the migration each fall. Similarly, without nectar from flowers these fall migratory monarch butterflies would be unable to make their long journey to overwintering grounds in Mexico. The need for host plants for larvae and energy sources for adults applies to all monarch and butterfly populations around the world.

Jane Goodall’s Roots & Shoots

At the NEW Zoo & Adventure Park, you can donate to the Roots & Shoots program by contributing to the collection device in the Mayan Taste of the Tropics Restaurant.
This program builds on the legacy and vision of Dr. Jane Goodall to place the power and responsibility for creating community-based solutions to big challenges in the hands of the young people. Through the program, young people map their community to identify specific challenges their neighborhoods face. From there, they prioritize the problems, develop a plan for a solution, and take action.


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