Conservation Initiatives

The NEW Zoo & Adventure Park is committed to being a community leader in environmental education and conservation initiatives.  We have partnered with a variety of organizations dedicated to conservation and are proud to keep sustainability as a guiding principle in everything we aim to do.  The links below will provide you with information about our conservation partners and on-site initiatives.

SAFE: Saving Animals From Extinction

SAFE is a new AZA commitment to save animals from extinction by restoring healthy populations in the wild. SAFE combines the power of zoo & aquarium visitors with the resources and collective expertise of zoos and aquariums accredited by the Association of Zoos & Aquariums and partners to save animals from extinction. Together we are working on saving the most vulnerable wildlife species from extinction and protecting them for future generations.

Seafood Watch

We are proud partners of the Monterey Bay Aquarium’s Seafood Watch(r) Program.
The Monterey Bay Aquarium Seafood Watch program empowers consumers and businesses to make choices for healthy oceans, helping support diverse marine ecosystems for the future.  Seafood Watch(r) is a registered service mark of the Monterey Bay Aquarium Foundation. 

Zoo-Park Partnerships for America’s Keystone Wildlife

The NEW Zoo & Adventure Park is proud to partner with the National Park Service on conservation initiatives related to prairie grasslands habitats. Zoo-Park Partnerships (ZPPs) help America recover the wildlife legacy lost during the Fur Trade and Westward Expansion era of U.S. history and improve wildlife population health, genetic integrity and habitat in ways that also benefit local communities on public lands today. Zoos and parks also provide opportunities for inspired visitors to participate in “citizen stewardship” volunteer work that directly improves habitats and quality of life for animals.

30 x 30 Conservation Initiative

The NEW Zoo & Adventure Park is proud to support the goal of protection 30% of lands and oceans in the United States by 2030. This inclusive and bold vision for safeguarding America’s lands, water, and wildlife will support the efforts of people across the country, including rural communities, Tribal Nations, private landowners, and many others on the front-lines of conserving, stewarding, restoring, using, and enjoying nature. Learn more about the 30 X 30 campaign by downloading this pdf: 30 x30 Fact Sheet


Travel Green Wisconsin

The NEW Zoo & Adventure Park is Travel Green Certified.
A state-sponsored, sustainable travel green certification that was the first of its kind in the nation.  It has since become a model for sustainable travel efforts both nationally and internationally.

Monarch Watch: Monarch Waystation

The NEW Zoo & Adventure Park has a Certified Monarch Waystation.
Monarch Waystations are places that provide resources necessary for monarchs to produce successive generations and sustain their migration. Without milkweeds throughout their spring and summer breeding areas in North America, monarchs would not be able to produce the successive generations that culminate in the migration each fall. Similarly, without nectar from flowers these fall migratory monarch butterflies would be unable to make their long journey to overwintering grounds in Mexico. The need for host plants for larvae and energy sources for adults applies to all monarch and butterfly populations around the world.

Jane Goodall’s Roots & Shoots

At the NEW Zoo & Adventure Park, you can donate to the Roots & Shoots program by contributing to the collection device in the Mayan Taste of the Tropics Restaurant.
This program builds on the legacy and vision of Dr. Jane Goodall to place the power and responsibility for creating community-based solutions to big challenges in the hands of the young people. Through the program, young people map their community to identify specific challenges their neighborhoods face. From there, they prioritize the problems, develop a plan for a solution, and take action.


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