About the NEW Zoo

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Our Mission

To connect the community with wildlife and nature through engaging, interactive experiences.


To be THE regional destination that inspires appreciation and stewardship of wildlife and the natural world.

Our Master Plan

In January 2017, the NEW Zoo & Adventure Park released a brand new Master Plan after a six-month collaborative planning process. Get the details here.

AZA and the NEW Zoo

The NEW Zoo & Adventure Park is one of only seven Association of Zoos & Aquariums (AZA)  accredited zoos in the country that does not receive local or regional tax support for the zoo’s annual operating budget. Progress continues on the exciting journey of implementing the Master Plan for the NEW Zoo & Adventure Park.  Click on the link above to learn more about what it means to be an AZA Accredited facility.

Building a Sustainable NEW Zoo

The Background

Like many organizations and businesses, the zoo faces a changing economy, increased sensitivity to environmental conditions, and the need to provide a stable work environment and retain good employees, all while providing products and services of value to its customers. The NEW Zoo & Adventure Park is among a group of only seven of the 218 Association of Zoos & Aquariums (AZA) accredited zoos and aquariums in the country that do not receive local or regional public tax support for its annual budget. So, aside from the core mission of providing a natural adventure that promotes recreation, education, and conservation through encounters with live animals, economic sustainability has become a major reason to apply sustainable practices to our operations.

Read the sustainability document »

Reforestation Camp

The NEW Zoo & Adventure Park is located 10 miles northwest of downtown Green Bay, within the Brown County Reforestation Camp and the Brown County Parks System. The NEW Zoo & Adventure Park and Brown County Reforestation Camp together function as a 1560-acre recreational area serving over a half million visitors each year. The camp’s miles of hiking, biking, and nature trails will delight the outdoor enthusiast. Winter is great fun for snow-shoers and cross-country skiers alike; they can enjoy miles of unbroken forest trails.

Beautiful Surroundings

The miles of trails, picnic areas, trout ponds, and animal exhibits provide fun and enjoyment for the whole family. Guests who ride the Zip Line will stand at the top of the observation tower, just south of the zoo’s main entrance building, and see a good portion of the animal exhibits and lush habitat.


The NEW Zoo is owned and operated by Brown County.

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