About the NEW Zoo

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Our Mission

To connect the community with wildlife and nature through engaging, interactive experiences.


To be THE regional destination that inspires appreciation and stewardship of wildlife and the natural world.

Our Master Plan

In January 2017, the NEW Zoo & Adventure Park released a brand new Master Plan after a six-month collaborative planning process. Get the details here.

AZA and the NEW Zoo

The NEW Zoo & Adventure Park is one of only seven Association of Zoos & Aquariums (AZA)  accredited zoos in the country that does not receive local or regional tax support for the zoo’s annual operating budget. Progress continues on the exciting journey of implementing the Master Plan for the NEW Zoo & Adventure Park.  Click on the link above to learn more about what it means to be an AZA Accredited facility.

Building a Sustainable NEW Zoo

The Background

Like many organizations and businesses, the zoo faces a changing economy, increased sensitivity to environmental conditions, and the need to provide a stable work environment and retain good employees, all while providing products and services of value to its customers. The NEW Zoo & Adventure Park is among a group of only seven of the 218 Association of Zoos & Aquariums (AZA) accredited zoos and aquariums in the country that do not receive local or regional public tax support for its annual budget. So, aside from the core mission of providing a natural adventure that promotes recreation, education, and conservation through encounters with live animals, economic sustainability has become a major reason to apply sustainable practices to our operations.

Read the sustainability document »

Reforestation Camp

The NEW Zoo & Adventure Park is located 10 miles northwest of downtown Green Bay, within the Brown County Reforestation Camp and the Brown County Parks System. The NEW Zoo & Adventure Park and Brown County Reforestation Camp together function as a 1560-acre recreational area serving over a half million visitors each year. The camp’s miles of hiking, biking, and nature trails will delight the outdoor enthusiast. Winter is great fun for snow-shoers and cross-country skiers alike; they can enjoy miles of unbroken forest trails.

Beautiful Surroundings

The miles of trails, picnic areas, trout ponds, and animal exhibits provide fun and enjoyment for the whole family. Guests who ride the Zip Line will stand at the top of the observation tower, just south of the zoo’s main entrance building, and see a good portion of the animal exhibits and lush habitat.


The NEW Zoo is owned and operated by Brown County.


  • Wheelchairs – Standard push wheelchairs are available at no charge in the Visitor Center on a first come/first served basis.  Just ask the guest services staff and they will help you out.
  • Strollers – Strollers are not currently available to rent at the Visitor Center.  We encourage you to bring your own stroller or wagon.
  • Picnics and snacks – Outside food is not permitted within the zoo.  Please leave snacks, beverages, picnics and all other food in your vehicle.  The Mayan Restaurant offers many options including snacks, treats, beverages and lunch options and there are drinking fountains throughout the zoo.
  • Service Dogs – ADA compliant services dogs are allowed.
    • Companion and emotional support animals, therapy animals, and animals in training are not considered service animals under the ADA. For the safety of the Zoo animals, they are not allowed on Zoo grounds.
    • Northeastern Wisconsin Zoo Service Animal Policy and Procedures.
  • Gift Cards – The NEW Zoo does not offer gift cards, but day passes and gift memberships are available to purchase online or in the gift shop at the Visitors Center.
  • Injured Native Wildlife – Bay Beach Wildlife Sanctuary accepts native wildlife that has been injured or abandoned.  The NEW Zoo is not able to accept or help rescue injured or abandoned native wildlife as we have endangered animals that we care for on our facility.  Bay Beach, the DNR and local rescues can help.

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